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This week’s guest is George Gruber and a close friend of mine since 2014.

We first met in Hong Kong at a tradeshow. George has amazing product development experience and has helped me on various projects over the years.

I thought it’d be great to invite George onto the show to bring a new perspective to creating proprietary products and selling them successfully on Amazon, rather than just the ‘source a product on Alibaba’ private label model.

George and I have also partnered on a few products where we split the costs and the profits down the middle, to reduce risk, gain experience and also to have fun.

George creates unique products based on either his own needs or problems he sees other people experiencing. He’s trained his mind to be on the look-out for ‘solutions’ rather than complaining about frustrations.

We also talk about keyword optimisation on Amazon and our keyword optimisation strategies for some of his product listings.

I really hope you enjoy our conversation today.

Private Coaching? If you’ve done an Amazon course, or you’re in the middle of one, or even if you’re just starting out, shoot me a message  Chris@christhomas.com.au to have a chat first about where you’re at beforehand or book me directly for an hour at www.theaustralianseller.com/chris –

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This week’s guest is Reuben Schroeder who comes to us from his home city of Seattle. Reuben’s a member of The Australian Seller Facebook group and about 6 weeks ago asked if anyone wanted to meet with him because he was visiting my home town of Melbourne for a few days.

Steven Loi, Matt and I were catching up for a mastermind lunch, so I invited Reuben along.

So over lunch, Reuben told us his story of selling care-packs on Amazon and building the successful brand, Hangry Kits which you’ll hear about shortly during out chat. If you’re wondering what a ‘care-pack’ is, well, you’d better keep listening.

As you’ll learn, selling food on Amazon isn’t easy, the margins are thin, the competition is cut-throat, and melting chocolate and use-by dates can be a nightmare!

Private Coaching? If you’ve done an Amazon course, or you’re in the middle of one, or even if you’re just starting out, shoot me a message  Chris@christhomas.com.au to have a chat first about where you’re at beforehand or book me directly for an hour at www.theaustralianseller.com/chris –

• India, the early bird discounts have expired, lots of people are coming but only 4 tickets are available – get on it https://www.indiasourcingtrip.com.  
  
  
• ● Which products to source from India and from where
• ● How to find and vet suppliers
• ● How to manage quality
• ● How to negotiate price, payment terms, order volumes
• ● How sourcing from India is different from sourcing in China
• ● Logistics and shipping 101
• ● Cultural sensitivities
• ● How to find profitable niches on Amazon
• ● Building a long-term sustainable and profitable Private Label brand
• ● And much more… te

• Don’t forget to join the Australian Seller Family on Facebook TAS.com/facebook –

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This week we welcome back Steven Loi who was on the show on Episode 45 Steven is an exceptional Amazon seller who rubs shoulders with and regularly masterminds with some of the best in the business. So when Steven shares his secrets to his Amazon success, you’d best listen.

Steven explains how it’s easier to rank products on Amazon today than at any time in Amazon’s history.

Today we go deep (and I mean deep) into the way that he’s able to rank his products No 1 on Amazon, even for super competitive keywords and phrases.

Steven reveals exactly how he optimises his listings and the surprising keyword relevance methodology he uses to gain maximum exposure and rankings before he even launches. It makes ‘the last mile’ of ranking top of page one easier.

This is the latest and most up-to-date ranking methodology – so if you want to rank your products for targeted and competitive keywords, get your notepad out and start scribbling.

Head to Steven’s website over at Private Label Authority

Pixelfy.me

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This week we welcome back Danny McMillan. Danny’s no stranger to anyone who sells on Amazon – his enjoys a huge profile due to his incredible ‘3 episodes per week’ Seller Sessions Podcast and is prodigious when it comes to networking and business.

So today it’s his turn to be interviewed. He shares his back story, his experiences selling on Amazon and he dives in deep into one of his true passions, PPC or Amazon Sponsored Ads.

Private Coaching? If you’ve done an Amazon course, or you’re in the middle of one, or even if you’re just starting out shoot me a message  Chris@christhomas.com.au to have a chat first about where you’re at beforehand or book me directly for an hour at www.theaustralianseller.com/chris –

Our session is recorded so you can watch back if you need to…

India, the early bird discounts will be expiring at the end of July, so book now people https://www.indiasourcingtrip.com.  

I joined Meghla last week on a webinar which you can watch on my Facebook group page by heading over to www.theaustralianseller.com/facebook (almost 600 members now!). I showed how one Amazon seller has built a simple store selling ‘drawer knobs’ with sales over $27,000 USD per month. ‘Drawer knobs and handles’ are just one example of many 1,000’s of profitable and unique products you can source from India.

● Which products to source from India and from where

● How to find and vet suppliers

● How to manage quality

● How to negotiate price, payment terms, order volumes

● How sourcing from India is different from sourcing in China

● Logistics and shipping 101

● Cultural sensitivities

● How to find profitable niches on Amazon

● Building a long-term sustainable and profitable Private Label brand

● And much more…

Don’t forget to join the Australian Seller Family on Facebook

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Neil Asher from Aussie Online Entrepreneurs joins me this week! I had another issue with sound quality this week so not quite up to the standard you’re used to, sorry!

We chat about how he got started selling on Amazon, failed in his first attempt but he dusted himself off and has now created a multimillion-dollar Amazon empire, spanning all Amazon’s English speaking marketplaces, Amazon USA, Canada, Australia and India

So we talk about what it takes to set up on Amazon India, how he was able to set himself up there and how’s the Indian Marketplace has worked for him.

He also talks about how he drives super-cheap traffic from YouTube to his Amazon listings.

Of course, we also chat about Amazon Australia.

Private Coaching? If you’ve done an Amazon course, or you’re in the middle of one, or even if you’re just starting out shoot me a message Chris@christhomas.com.au to have a chat first about where you’re at before hand or book me directly for an hour at www.theaustralianseller.com/chris

India, the early bird discounts will be expiring at the end of July, so book now people https://www.indiasourcingtrip.com.  

I joined Meghla last week on a webinar which you can watch on my Facebook group page by heading over to www.theaustralianseller.com/facebook (almost 600 members now!). I showed how one Amazon seller has built a simple store selling ‘drawer knobs’ with sales over $27,000 USD per month. ‘Drawer knobs and handles’ are just one example of many 1,000’s of profitable and unique products you can source from India.

● Which products to source from India and from where

● How to find and vet suppliers

● How to manage quality

● How to negotiate price, payment terms, order volumes

● How sourcing from India is different from sourcing in China

● Logistics and shipping 101

● Cultural sensitivities

● How to find profitable niches on Amazon

● Building a long-term sustainable and profitable Private Label brand

● And much more

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• On today’s show we welcome back to the show Regina Peterbergsky, to fill us in on the biggest Amazon seller event in the Western World, SellerCon.
• First off though, I want to apologise for the audio on my channel – sounds like there’s a witness protection filter and I sound really creepy. Wasn’t sure whether to publish today but Regina’s content was so choockas with quality jems that I just have to.
• We talk about launching products on Amazon using Search Find Buy (or SFB) – and StealthRank.
• The Brand Spanx is also discussed as well as the concept of FAIL (First Attempt At Learning)
  
  Need Private Coaching? If you’d like to book a time to chat with me privately and confidentially about your Amazon Business either strategically or product ideas, shoot me a message  Chris@christhomas.com.au to have a chat first about where you’re at beforehand or book me directly for an hour at www.theaustralianseller.com/chris –
  
  
• You should join me there in October for a week’s sourcing trip at the Delhi Fair – the dates are between Oct 14^th and 20^th – 5 Star hotels, meals provided, 3,000 exhibitors…
  
  I am also doing a live webinar tomorrow morning Saturday 6^th July at 11.00am with Meghla on product research tactics for our India sourcing trip – so Jump on Facebook to attend by visiting www.theaustralianseller.com/indiasourcing
• ● Which products to source from India and from where
• ● How to find and vet suppliers
• ● How to manage quality
• ● How to negotiate price, payment terms, order volumes
• ● How sourcing from India is different from sourcing in China
• ● Logistics and shipping 101
• ● Cultural sensitivities
• ● How to find profitable niches on Amazon
• ● Building a long-term sustainable and profitable Private Label brand
• ● And much more…

Don’t forget to join the Australian Seller Family on Facebook

Subscribe to Regina’s Podcast over at www.womenonamazon.com or join her Facebook Group, Women On Amazon (on Facebook!)

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