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Emma Schermer joins you this week from Marketing by Emma https://www.facebook.com/marketingbyemma/.  https://marketingbyemma.com/

Emma has an extensive background in copywriting and explains the methodologies she uses to boost conversion rates on Amazon listings with exceptional copywriting. You only get one chance to make a first impression, so craft your copy and for goodness sake, edit it to minimise off-putting typo’s!

She’s passionate about writing for humans first, but at the same time weaving in all-important keywords and phrases to increase rankings on Amazon. There are really only 2 ways customers can find your listing on Amazon:

1. Via a deal page, like a lightning deal
2. Via a search

So it’s very important to include important keywords in your copy.

Mow before we move onto the interview with Emma…

India trip is coming up in 10 days, but Meghla is already planning her next tour for April 2020. She’s offering an early bird discount which takes $1,000 off – it’s an amazing deal where everything is taken care of for you and you’ll find products to sell on Amazon in niches which are not saturated.

Speaking on having your own list as an Amazon Seller, Regina Peterbergsky’s having another Chatbot workshop on Thursday 31 October 2019 so head to www.theaustralianseller.com/bots and use EBCT

On Tuesday the 27^th October, I’ll be co-hosting an Amazon meet up at the HoneyBar in Melbourne with Retail Global and Payoneer. Stay tuned for details there…

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Welcome back to the show,

Matthew Cummins joins us this week from https://www.cyclestation.com.au. a bricks and mortar bike and bike accessories retailer in Albury NSW. Matthew has grown the online side of the business to 7 figures P/A in the last few years through a combination of website and marketplace sales.

He’s achieved this remarkable growth through AdWords, and importantly growing a substantial email list.

Building and having your own list is vital as over a period of time it reduces your reliance on a single channel for traffic, like Google, eBay, Catch or Amazon. It means if anything goes wrong, like an Algorithm update from Google or a suspension from a marketplace, you’re still in business.

We dive in and discuss eBay, Catch and Amazon Australia, how he manages a catalogue of over 20,000 SKU’s and his plans to grown Cycle Station into a monster online business.

Speaking on having your own list as an Amazon Seller, Regina Peterbergsky’s having another Chatbot workshop on Thursday 31 October 2019 so head to www.theaustralianseller.com/bots and use EBCT to save $250!

On Tuesday the 27^th October, I’ll be co-hosting an Amazon meet up at the Honey Bar in Melbourne with Retail Global and Payoneer. Stay tuned for details there…

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Bradley Sutton joins us this week from Helium10. As you probably know, Bradley is the Host of the Serious Sellers Podcast interviewing 5, 6, 7 and 8 figure Amazon Sellers since the show started in January this year. Bradley has vast experience himself in eCommerce.

Today Bradley talks about the China Tariffs, keyword research, how sellers are launching their products on Amazon using Chatbots and rebates, how they’re getting reviews and the importance of customer ‘empathy’ when approaching selling on Amazon.

In other news, yesterday I went to Regina Peterbergsky’s Chatbot workshop and built my very first chatbot from scratch in world-record time!

If Regina holds another workshop in the future, get along and have her work with you one-on-one to get your first flow, sequence, conversation with customers up and running! It was a really, really fun day with other sellers such as Marg Jolly, Harry, Jenny, Daren and I’ve missed a few others sorry!

Calli’s got an event coming up for Melbournites with the folks over at Retail Global at the Honey Bar over in South Melbourne Build a Private Label Brand & Sell your Products Globally – and I’ll be doing an event with Retail Global in Melbourne in October, just working on dates. Stay tuned for more details for that event.

Resources discussed on today’s show:

Helium10 discount: 10% off ongoing – which now includes Kevin King’s Freedom Ticket 2.0 (included Free) and 50,000 email’s from H10’s new email follow-up tool, which you can learn more about here. (Note these are affiliate links, but they’re the only way I can offer the discounts).

Helium10 Users Group

Rankbell – A new Amazon launching platform

Shout out to iTunes Reviewer Cass0811!

• Don’t forget to join the Australian Seller Family TAS.com/facebook –

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Michael Hartman joins me this week from innoventec.com – we actually zoomed recorded this chat, so if you want to see and hear me and Michael, head over to the Australian Seller Facebook Page to watch us.

Today Michael talks about how he’s been able to scale and expand his Amazon business at an industrial scale creating nearly 80,000 product listings on Amazon in almost 18 months.  

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This week we welcome back Hamish Conway from www.SellGlobal.co.nz

Hamish was on the show last year on Episode 32. He has lots of clients now from both New Zealand and Australia selling on Amazon Australia – so today we dive deep into how Amazon Australia is travelling compared to some of the other established marketplaces such as eBay and Catch.

Hamish is also holding an event, on Thursday 5^th of September 2019 in Sydney at oFX’s offices and will cover everything from Cashflow (Arnie Sheilds) and exporting products from Australia and elsewhere to Amazon USA and EU etc.

To sign up for that, just head over to www.theaustralianseller.com/sg

Speaking of events; previous guest on the show (Episodes 52 and 65) Regina Peterbergsky is holding A  FULL DAY Messenger Bot Implementation Workshop

10am Thursday September 12th, Melbourne

It’s a day where you’ll actually learn to set up chatbots specific to your own Amazon business. Why is this a good thing? Well if it’s not obvious, most people (myself included) sign up for courses but never actually implement. This is something I want to do for my business and I reckon a full day of focus and action will guarantee it’ll actually happen! To learn more about that day, head over to www.theaustralianseller.com/bots

Private Coaching? If you’ve done an Amazon course, or you’re in the middle of one, or even if you’re just starting out, shoot me a message  Chris@christhomas.com.au to have a chat first about where you’re at beforehand or book me directly for an hour at www.theaustralianseller.com/chris –

• Don’t forget to join the Australian Seller Family on Facebook!

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