There are literally thousands of videos on Youtube showing you how to sell on Amazon successfully.
There are also dozens of paid courses which hold your hand from scratch to (hopefully) success!
Head over to my Friend’s Calli’s website for the most comprehensive Amazon Training in Australia here.
Another Australian friend of mine, Steven Loi, also has an excellent program here.
Feel free to join my Facebook Group here to learn more about selling on Amazon, both internationally and in Australia.
(NOTE: The links above are non-affiliate links, they’re genuine endorsements with no financial benefit to me at all).
The main benefit of selling on Amazon is being able to ship your products to their Warehouses (Fulfilment By Amazon) where they take care of all the storage, picking, packing, shipping, customer service and return handling for a small fee.
You can if you like, list your products and ship yourself – and many people do quite successfully.
The main steps to sell products on Amazon involve:
- Setting up your account on Amazon
- Sourcing your first product to sell
- Listing the product on Amazon
- Getting the product to an Amazon warehouse
- Launching the product
- Getting reviews
- Monitoring inventory levels and repeating the process
There’s often a lot of work upfront to get to the point where your products are up and selling, but after that, it can be a very passive form of income.
If you’re a wholesaler, it’s usually a little easier.
Most of the time, the product you want to sell will already be on Amazon. In your seller account, you just need to tell Amazon you have the product for sale. I strongly recommend shipping your inventory to Amazon’s FBA warehouses to help your chances of winning the Buy Box.
The problem you’ll face is securing what’s called the ‘Buy Box’ or the ‘Add to Cart” button. When there are lots of vendors selling the same product, Amazon’s algorithm decides who’s going to win the Buy Box by looking at 3 main elements:
- Price (who is offering a great price for the product to customers?)
- Fulfilment (who can ship the item the fastest to customers – inventory with FBA usually wins)
- Seller ratings (who’s got the bestseller performance feedback score %)
Securing exclusive distribution rights where possible for your products increases the chance of you winning the Buy Box simply because there’s less competition.
A final word of warning, if Amazon sells the same products as you, don’t try and compete with Amazon for the Buy Box. You won’t stand a chance.
I recently wrote a more detailed article: Top tips for selling on Amazon Australia here…
