Chris

Welcome back to the Pod – episode number 077

Aaron Hughes from BHI Sourcing joins me this week to chat through the types of products you can source from India.

Aaron’s a young American, who’s been living in India since 2014. I met him last week in India with 30 Amazon sellers as part of the India Sourcing Trip – put together by a 2 x previous guest on the show Meghla Bhardwaj who’s been putting together the Global Sources Summit in Hong Kong for many years. Meghla held a 1-day conference on sourcing and logistics from India and Aaron was one of the guest speakers, so I had to get him on.

Aaron spoke about the products you can source from India – which regions they’re from and product specialisations including the differences between sourcing from China vs. India.

Can I just say though, there are not enough superlatives to describe the week we all had together from 5-Star Accommodation, Meals, factory visits, Day Trip around New Delhi and a once-in-a-lifetime visit to the Taj Mahal.

Meghla absolutely nailed this trip to the wall.

Meghla is already planning her next tour for April 2020. Watch out listeners!

I am going to push this hard!

She’s offering an early bird discount which takes $500 off – it’s an amazing deal where everything is taken care of for you and you’ll find super high quality and unique products to sell on Amazon in niches which are not saturated.

The best aspects of sourcing from India are:

1. The quality of the products – everything is outstanding quality
2. The products you find in India are unique and in many cases, certified (Fair Trade, sustainable timber and organic cotton as examples)
3. You can’t find these suppliers or their unique products on Alibaba which makes it nearly impossible for a competitor to copy you – that’s a super-defensible position to be in!

Learn more here! at www.indiasourcingtrip.com

Quick announcements this week…

Regina Peterbergsky’s having another Chatbot workshop next Thursday 31 October 2019 so head to www.theaustralianseller.com/bots and use EBCT

This Tuesday the 27^th October 2019, I’ll be co-hosting an Amazon meet up at the HoneyBar in Melbourne with Retail Global and Payoneer. It’s a more advanced session on How and When to Increase your Worldwide presence on Amazon… ie. Launching your products into other Amazon Marketplaces and how to grow your store.

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Emma Schermer joins you this week from Marketing by Emma https://www.facebook.com/marketingbyemma/.  https://marketingbyemma.com/

Emma has an extensive background in copywriting and explains the methodologies she uses to boost conversion rates on Amazon listings with exceptional copywriting. You only get one chance to make a first impression, so craft your copy and for goodness sake, edit it to minimise off-putting typo’s!

She’s passionate about writing for humans first, but at the same time weaving in all-important keywords and phrases to increase rankings on Amazon. There are really only 2 ways customers can find your listing on Amazon:

1. Via a deal page, like a lightning deal
2. Via a search

So it’s very important to include important keywords in your copy.

Mow before we move onto the interview with Emma…

India trip is coming up in 10 days, but Meghla is already planning her next tour for April 2020. She’s offering an early bird discount which takes $1,000 off – it’s an amazing deal where everything is taken care of for you and you’ll find products to sell on Amazon in niches which are not saturated.

Speaking on having your own list as an Amazon Seller, Regina Peterbergsky’s having another Chatbot workshop on Thursday 31 October 2019 so head to www.theaustralianseller.com/bots and use EBCT

On Tuesday the 27^th October, I’ll be co-hosting an Amazon meet up at the HoneyBar in Melbourne with Retail Global and Payoneer. Stay tuned for details there…

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Welcome back to the show,

Matthew Cummins joins us this week from https://www.cyclestation.com.au. a bricks and mortar bike and bike accessories retailer in Albury NSW. Matthew has grown the online side of the business to 7 figures P/A in the last few years through a combination of website and marketplace sales.

He’s achieved this remarkable growth through AdWords, and importantly growing a substantial email list.

Building and having your own list is vital as over a period of time it reduces your reliance on a single channel for traffic, like Google, eBay, Catch or Amazon. It means if anything goes wrong, like an Algorithm update from Google or a suspension from a marketplace, you’re still in business.

We dive in and discuss eBay, Catch and Amazon Australia, how he manages a catalogue of over 20,000 SKU’s and his plans to grown Cycle Station into a monster online business.

Speaking on having your own list as an Amazon Seller, Regina Peterbergsky’s having another Chatbot workshop on Thursday 31 October 2019 so head to www.theaustralianseller.com/bots and use EBCT to save $250!

On Tuesday the 27^th October, I’ll be co-hosting an Amazon meet up at the Honey Bar in Melbourne with Retail Global and Payoneer. Stay tuned for details there…

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Bradley Sutton joins us this week from Helium10. As you probably know, Bradley is the Host of the Serious Sellers Podcast interviewing 5, 6, 7 and 8 figure Amazon Sellers since the show started in January this year. Bradley has vast experience himself in eCommerce.

Today Bradley talks about the China Tariffs, keyword research, how sellers are launching their products on Amazon using Chatbots and rebates, how they’re getting reviews and the importance of customer ‘empathy’ when approaching selling on Amazon.

In other news, yesterday I went to Regina Peterbergsky’s Chatbot workshop and built my very first chatbot from scratch in world-record time!

If Regina holds another workshop in the future, get along and have her work with you one-on-one to get your first flow, sequence, conversation with customers up and running! It was a really, really fun day with other sellers such as Marg Jolly, Harry, Jenny, Daren and I’ve missed a few others sorry!

Calli’s got an event coming up for Melbournites with the folks over at Retail Global at the Honey Bar over in South Melbourne Build a Private Label Brand & Sell your Products Globally – and I’ll be doing an event with Retail Global in Melbourne in October, just working on dates. Stay tuned for more details for that event.

Resources discussed on today’s show:

Helium10 discount: 10% off ongoing – which now includes Kevin King’s Freedom Ticket 2.0 (included Free) and 50,000 email’s from H10’s new email follow-up tool, which you can learn more about here. (Note these are affiliate links, but they’re the only way I can offer the discounts).

Helium10 Users Group

Rankbell – A new Amazon launching platform

Shout out to iTunes Reviewer Cass0811!

• Don’t forget to join the Australian Seller Family TAS.com/facebook –

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Michael Hartman joins me this week from innoventec.com – we actually zoomed recorded this chat, so if you want to see and hear me and Michael, head over to the Australian Seller Facebook Page to watch us.

Today Michael talks about how he’s been able to scale and expand his Amazon business at an industrial scale creating nearly 80,000 product listings on Amazon in almost 18 months.  

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