I’ve already done a few speeches to industry groups about Amazon coming to Australia. They’re understandably concerned.
My feeling is it will take some time before Amazon really hits its straps here in Australia so there’s still a bit of breathing room.
The winners in the Amazon war will be companies with exclusive distribution rights with Manufacturers, or their own products.
The losers will be classic retailers who don’t private label and who sells the same stuff as everybody else. That’s where Amazon kills you.
Just look at Toys R US filing for bankruptcy in the United States recently. Amazon had a lot to do with their downfall and it couldn’t care less.
If you’re a wholesaler without exclusive product rights, learn how the buy box works on Amazon if you decide to start selling your products on Amazon.
I wrote a more detailed post recently here.
Get in touch if you’d like help for your company.
