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You are here: Home / Podcasts / TAS 075 : Turn Browsers into Buyers – Amazon Copywriting expert Emma Schermer

TAS 075 : Turn Browsers into Buyers – Amazon Copywriting expert Emma Schermer

By Chris on October 4, 2019

TAS 075 : Turn Browsers into Buyers – Amazon Copywriting expert Emma Schermer

Emma Schermer joins you this week from Marketing by Emma https://www.facebook.com/marketingbyemma/.  https://marketingbyemma.com/

Emma has an extensive background in copywriting and explains the methodologies she uses to boost conversion rates on Amazon listings with exceptional copywriting. You only get one chance to make a first impression, so craft your copy and for goodness sake, edit it to minimise off-putting typo’s!

She’s passionate about writing for humans first, but at the same time weaving in all-important keywords and phrases to increase rankings on Amazon. There are really only 2 ways customers can find your listing on Amazon:

  1. Via a deal page, like a lightning deal
  2. Via a search

So it’s very important to include important keywords in your copy.

Mow before we move onto the interview with Emma…

India trip is coming up in 10 days, but Meghla is already planning her next tour for April 2020. She’s offering an early bird discount which takes $1,000 off – it’s an amazing deal where everything is taken care of for you and you’ll find products to sell on Amazon in niches which are not saturated.

Speaking on having your own list as an Amazon Seller, Regina Peterbergsky’s having another Chatbot workshop on Thursday 31 October 2019 so head to www.theaustralianseller.com/bots and use EBCT

On Tuesday the 27th October, I’ll be co-hosting an Amazon meet up at the HoneyBar in Melbourne with Retail Global and Payoneer. Stay tuned for details there…

https://chtbl.com/track/G42D74/traffic.libsyn.com/theaustralianseller/TAS_075___Turn_Browsers_into_Buyers.mp3

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