Welcome back to the show,
Matthew Cummins joins us this week from https://www.cyclestation.com.au. a bricks and mortar bike and bike accessories retailer in Albury NSW. Matthew has grown the online side of the business to 7 figures P/A in the last few years through a combination of website and marketplace sales.
He’s achieved this remarkable growth through AdWords, and importantly growing a substantial email list.
Building and having your own list is vital as over a period of time it reduces your reliance on a single channel for traffic, like Google, eBay, Catch or Amazon. It means if anything goes wrong, like an Algorithm update from Google or a suspension from a marketplace, you’re still in business.
We dive in and discuss eBay, Catch and Amazon Australia, how he manages a catalogue of over 20,000 SKU’s and his plans to grown Cycle Station into a monster online business.
Speaking on having your own list as an Amazon Seller, Regina Peterbergsky’s having another Chatbot workshop on Thursday 31 October 2019 so head to www.theaustralianseller.com/bots and use EBCT to save $250!
On Tuesday the 27th October, I’ll be co-hosting an Amazon meet up at the Honey Bar in Melbourne with Retail Global and Payoneer. Stay tuned for details there…
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