Last week (June 2019) Amazon Australia finally launched sponsored Advertising for 3rd Party Sellers within Seller Central.
I started running some ads straight away and the results are pretty crazy!
More on that in a minute…
In my experience, whenever there’s a new paid advertising platform or service it’s a great idea to jump on board early as click costs are usually very cheap.
Right now, Amazon Australia’s sponsored PPC advertising is no exception.
I’ve been seeing clicks of just $0.02c (AUD) per click, making Amazon PPC the cheapest form of targeting advertising in Australia right now.
Launching products on Amazon Australia
When I launch products on other Amazon marketplaces such as the United States, or UK, PPC is always part of the launch plan (and even the pre-launch plan).
Up until now, it’s been very difficult to launch and rank products on Amazon Australia as there has been no way to promote your products on the platform.
Now with PPC, you can sponsor your products to the top of the search results for pennies, getting visibility, traffic and sales for your products.
The best part is that unlike Google AdWords, Clicks and Sales generated through your sponsored Ads on Amazon help you RANK for keywords on Amazon.
Yes, on Amazon PPC and SEO are intertwined.
Now’s the time to start advertising on Amazon Australia.
If you need help, get in touch – I can help you get set up and maximise the opportunity Sponsored Advertising on Amazon Australia represents to your business on one of Amazon’s newest Marketplaces.
