Today’s guest is Kiri Masters, an Australian expat living in Brooklyn, New York who is the CEO of Amazon Marketing Agency, Bobsled Marketing.
Kiri launched her first e-commerce business as a side project while spending the early part of her career as a commercial banker at JPMorganChase. As a result of the expertise she acquired, she founded Bobsled Marketing in 2015 to help other business owners navigate Amazon.
No Kiri has a team of 22 fulltime staff who manage dozens of Consumer Brands that sell on Amazon.
She shares some of the frustrations established Consumer Brands face when selling on Amazon, from competing with Amazon’s inexorable release of its own Private Label brands through to dealing with unauthorised sellers and lots more besides!
We talk about Brand Registry, Nike and Birkenstock the marketplace, counterfeiters and more.
We discuss at length Amazon Australia’s rocky beginnings too.
Resources:
www.bobsledmarketing.com – Kiri’s Agency.
www.ecommercebraintrust.com – Kiri’s Podcast helping brands selling on Amazon
www.meetup.com/Melbourne-Amazon-FBA– Join our Melbourne Meetup group for Amazonians! (even if you’re a beginner)
www.theaustralianseller.com/facebook – Hurry up and join our Facebook group!
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