This week’s episode features world-renowned Amazon product ranking expert, Anthony Lee from Six Leaf (formerly ZonBlast) a specialist product launching company.
We dive into what ‘on-page’ or listing factors are the most important, right through to the importance of traffic, conversion rates and sales velocity.
- Do steep discounts still work when running a launch promotion?
- Should you try and rank for 1 key phrase, or multiple keyphrases during your launch?
- Should you run PPC before, during or after launch?
- Does the new product ‘honeymoon’ still exist?
- What’s best… the DIY approach using Facebook Ads and storefront search, using a deals marketplace like ‘JumpSend’ or a dedicated launch service like Six Leaf or Viral launch? The answer might surprise you!
- Of course, he also covers how he lost $60,000 USD on a failed product idea in my ‘Epic Product Failure’ segment.
- Yep…. Sixty. Thousand. dollars. Far out Brussel Sprout.
You can visit Six Leaf here: www.sixleaf.com
You can get in touch directly with Anthony here on Facebook: https://www.facebook.com/atheistanthony
Don’t forget to join our Facebook.com group here: www.theaustralianseller.com/facebook
If you’re a consumer brand owner and you’d like friendly help or advice, get in touch with me over at www.amaznsales.com
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