Could this partnership (with Channel 7) be the beginning of Amazon’s push to start increasing Australian Prime Memberships?
There are rumours that Amazon could be flinging open the ‘virtual doors’ as early as October, and this announcement seems to coincide with episodes of The Grand Tour coming to free to air screens on Channel 7 in October.
Prime Membership is a key weapon for Amazon; certainly, in the US, its estimated by Morgan Stanley that 40% of Prime Members spend over $1,000 per year compared to just 8% Non-Prime Members spending over $1,000 per year.
In Europe, Amazon is working ard through advertising to increase Prime Membership.
Buttering up Australians with the demonstration that Prime Memberships offer a whole lot more than just 2 day free shipping makes it a more enticing proposition at $100 per year…
